Binary.com Online Marketing and Communications Manager
Details:
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location:
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Posted on: 2019-04-10
Binary Services DMCC
Full-time
Unspecified- AED
5 Years
Dubai - United Arab Emirates
Internet
Not mentioned!
Bachelors Degree
Description:
The Team
We are the Marketing Team at Binary.com, and we love to employ creativity in planning and executing campaigns for revenue growth, with long-term programmes to attract, support, and retain our clients and affiliates. We look for new ways to increase our brand visibility across various online platforms, including Facebook, Twitter, and YouTube, to boost our customer base while growing the business. We’re a collaborative team of designers, engineers, quantitative analysts, digital marketers, and business development executives that are passionate about making online trading accessible to everyone.
About Binary
Founded in 1999, Binary.com is a pioneer in online trading. We enable our customers to trade over 100 instruments across world markets. Focused on customer-centric solutions, we aspire to be the world’s leading online trading service provider.
A career at Binary.com offers you the opportunity to make an impact in a fast-growing organisation that’s at the cutting edge of online trading technology.
About the role
You will be involved in planning, developing, and executing long- and short-term strategic marketing and communications programmes. You will play a key role in promoting the company and our products across different channels, and you will be overseeing a team of talented marketing professionals.
Location
1 Lake Plaza, Jumeirah Lakes Towers
Read more about us at https://www.binary.com/en/careers.html
Responsibilities:
? Be our in-house digital marketing expert; ensure the company’s identity is accurately represented in our communication style and content;
? Identify potential markets; focus our digital marketing initiatives towards key international markets;
? Gauge and grow the company’s foothold in the industry;
? Build the company’s presence by developing strategic marketing programmes using a data-driven approach;
? Monitor the effectiveness of marketing programmes; optimise our digital marketing strategies;
? Determine the best communication methods and channels using tools such as A/B testing;
? Work closely with our Design team in developing and publishing digital content;
? Quantify the potential success of a new product or feature using client insights and feedback;
? Coach, lead, and motivate your team; conduct performance reviews.
Requirement:
Minimum qualifications
? A university degree in marketing, communications or business;
? Strong analytical and communication skills;
? Strong understanding of technology trends, market best practice, and digital marketing tools;
? Good balance of creativity and analytical skills;
? Passionate about being up-to-date on the latest online marketing channels and tools.
Perks and benefits
? Competitive salary;
? Annual performance bonus;
? Casual dress code;
? Flexible working hours.